Group assumes that those goals will be realized while taking into account the following assumptions:

• maintaining the image of an attractive and reliable partner for both suppliers and customers of the Group, competing through innovation and flexibility defined among others as development of R&D, building quality advantage and significant openness to change;
• developing multi-channel sales, including focus on in-depth customer segmentation and on the development of a competitive value offering for the customers;
• competing through competence: promoting employee growth and building the high value of human capital.

The Group intends to improve its market potential by acquiring new sales markets and continuing to develop the offer under Śnieżka, Magnat, Vidaron, Foveo-Tech and Beston brands. Within the framework of its development strategy, the Group is interested in organic growth but also growth through equity investments. The Management Board of the parent company has set a goal to build strong and permanent relations both with its trading partners, employees, shareholders and consumers. The Group will continue to support its trading partners, distributors and retailers in terms of information, marketing and training, by developing for them a competitive value offer.
Sustainable growth consistent with the adopted strategy ought to allow the Group to achieve the leading position on its key markets.
The Group’s strategic goals for the coming years are described in item 2.2 of the report.