Stakeholders and principles for drawing up a non-financial statement

We address each of the stakeholder groups on an individual basis and communicate with each group in a manner adjusted to its needs. We believe that feedback is a valuable guidance that enables us to review, on an on-going basis, the actions taken with a view to building stable and transparent relationships with our stakeholders. The establishment of such relationships is a value for the Group.

The chart presenting the key stakeholder map was prepared in 2017 during a strategic workshop with participation of the Company’s key managers and members of the Management Board. In the reporting period there were no changes in the structure of stakeholders, therefore the diagram is considered up-to-date.

Below we present the most frequently used methods of communication with our stakeholders:

  • current employees – company magazine, employee newsletter, intranet, information displays, posters, contacts via selected employee representatives
  • strategic shareholders – General Shareholder Meetings, reports (interim, current, annual)
  • competition – industry meetings, monitoring of activity in the media, monitoring of sales in the paint market
  • suppliers of raw materials – meetings, phone conversations, industry events
  • B2B customers – meetings and phone calls, training
  • financing banks – phone calls and meetings
  • institutional shareholders – regular meetings dedicated to performance
  • service providers – tenders and meetings,
  • prospective employees – publication of vacancies, Employer Branding activities, fairs
  • local communities – dedicated social activities, the “Your Opportunity” Śnieżka Foundation, local media
  • customers – customer satisfaction surveys, social media, POS communication, competitions and promotional actions, advertisements via various communication channels
  • media – briefing, on-going contacts (press office and direct contacts)
  • public administration – direct contacts as well as phone, e-mail and traditional communication
  • individual shareholders – phone conversations and meetings

Principles used to prepare the Non-Financial Report

For the purposes of preparing this Non-Financial Report, the Śnieżka Group performed an internal analysis of actions taken, policies and due diligence procedures in place. The internal analyses were conducted, inter alia, on the basis of ratios determined in the process of assessment of materiality in 2017, based on data collected by the Śnieżka Group companies. A project team was appointed to prepare the report. The team members performed an assessment of materiality of the reported areas and selected the key indicators as well as confirmed the validity of the stakeholders' map developed in 2017.

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