In the reporting period, at the Company, 430 persons (56% of the employees) participated in training. In the group, there were 206 women (93.6% of female employees) and 224 men (40.5% of male employees).

The number of training hours completed at the Company in 2018 was 9,191, which in comparison with 2017 accounts for the increase of 260 hours. This trend directly indicates and confirms the direction of the human resources management strategies implementation. The company consistently focuses on developing knowledge and competence of its employees, by spurring and enabling them to participate in training, but also providing opportunities and facilitating access to the best sources of theoretical and practical expert and managerial knowledge.

In 2018, we closed the next edition of the Development Talks process, which is a form of both assessment of the employee's work and efficiency, as well as opportunity to talk, analyse and plan further development in the organization. By promoting a culture of continuous feedback and providing employees with feedback on a regular basis throughout the year, Development Talks are a form of verification, summary and closure of the annual stage in the continuous process of employee development.

Participation in the Development Talks process in 2018:

• The number of employees assessed: 747 (25% women, 75% men);
• The number of persons who had the right to be assessed: 727 (25% women, 75% men) - those who did not have such a right were persons employed for a period shorter than 3 months.
• The number of persons assessed: 629 (87% of all the employees who had the right to be assessed);
• The number of persons not assessed: 98 (13% of all the employees who had the right to be assessed).

Both the assessment and the activities included in the development plan are based on organizational values.

The process is standardized - the Book of Organizational Values, textbooks for the supervisor and employee, and forms corresponding to a type of position - are documents that help in a uniform way to prepare and conduct the process.

Other employee indicators

In the Śnieżka Group, we approach each case of terminating an employment contract individually, carefully analysing each case and suggesting solutions oriented to the employee’s interest. In the Group, employment is observed to be stable, which is shown by a low number of employees leaving their work at the employer’s initiative.

In the case of Rafil, dismissals at the employer’s initiative were carried out as part of the collective redundancy procedure. The reason for the decision to reduce employment was first of all the need to restructure Rafil due to the current, excessive level of employment, inadequate to the production status and needs of the employer. The liquidation of production-related positions has translated into the simultaneous need to reduce employment in other organizational units of the company. The reduction was necessary to restore the proper functioning of the company and regain profitability.

In the Group, no additional pension plan for employees has been established. The Company pays pension and disability benefit contributions to the Social Insurance Institution (ZUS) on the compensation of all its employees. In 2018, the amount of the payer’s contributions was PLN 7,449,47 thousand. In foreign Companies, contributions were paid as required by the local law.

At the Company, rules of equal treatment of employees are in force with regard to the access to any benefits, including non-salary benefits. At the Company, all the employees have the opportunity to take advantage of additional benefits for which the employer participates in their costs. These benefits are granted regardless of the contract type or working time.

Non-salary benefits:

• benefits within the Company Social Benefit Fund,
• additional life insurance,
• co-financed meals.

Employees of the Śnieżka Group are free to take advantage of the parental rights they are entitled to concerning, among others, maternity, parental and paternity leaves.

In 2018, 13 female employees at the Company took advantage of maternity and parental leaves after a childbirth, while 27 employees who are fathers took advantage of paternity leaves they were entitled to.

Fundamental principles of ethical behaviour are defined by the Book of Organizational Values adopted by the Parent Company in 2016. This document distinguishes seven major rules of conduct, with each of them being assigned specific attitudes that are expected from employees of the Company. The introduction of the Book was accompanied by intensive communication and education about the principles found in it.

At the Company, mechanisms have been also prepared to counteract workplace bullying and harassment. The appointment of a special body known as the Anti-Harassment Commission and introduction of the rules and regulations to prevent workplace bullying and harassment provides the employees with the full protection of their interests in this area. The Commission, composed of seven members appointed for a three-year term of office, is a body whose aim is to eliminate at the Parent Company such behaviours as:

• workplace bullying – actions or behaviours pertaining to an employee or directed against an employee, involving persistent and continuing persecution or intimidation of the employee, resulting in lowering his/her evaluation of professional adequacy, causing or intending to cause the employee to be humiliated or ridiculed, isolating him/her or eliminating him/her from a team of colleagues;
• harassment – undesirable behaviour whose aim or consequence is to undermine an employee’s dignity and create an intimidating, hostile, humiliating or insulting atmosphere around him/her, including any undesirable behaviour of sexual nature or relating to the employee’s gender whose aim or consequence is to undermine the employee’s dignity, and in particular to create an intimidating, hostile, humiliating or insulting atmosphere around him/her; the behaviour may involve physical, verbal or non-verbal elements;

If a possible abuse occurs, the commission’s task is to initiate an explanatory proceeding. In 2018 the commission did not review any case related to violation of the principles of respect for human rights.

In all the plants of the Parent Company, anti-harassment rules and regulations are in force. The fundamental rule for reporting breaches falling outside the area of the work of the Anti-Harassment Commission is to contact one’s direct supervisor. If in doubt, team members may also report their concerns through, among others, employee representatives or stationary contact boxes located on the Company's premises.

All the employees of FFIL ŚNIEŻKA SA are represented by elected Employee Representatives. It is a team of three people appointed for a 4-year term of office. The scope of their activity covers representation of employees’ interests and opinions before the Management Board and all the aspects of work, including also those connected with Occupational Safety and Health. In the reporting period, at the Company, no trade unions operated.

Employees of the Company (including to some extent the Employee Representatives) participate also in the work of commissions appointed in the Company:

An additional element supporting the activities of the above-mentioned Commission is the Environmental Report prepared by Fabryka Farb i Lakierów Śnieżka SA once a year, after its completion, providing a comprehensive image of the Company's operations in all aspects of exploiting the environment.

High standards of work safety are reflected by a low number of accidents. In 2017, in the Company six accidents occurred, including one on the road. All of them were recognized to be accidents at work and all of them were individual and light accidents.

These accidents caused in total, in 2018, 235 days of inability to work, while as the compensation for the accidents ZUS did not pay any amounts. Comparing the accident frequency ratios “Ww” and accident severity ratios “Wc” in 2017 with 2018, it should be noted that the accident frequency ratio increased insignificantly from Ww=6.71 in 2017 to Ww=7.76 in 2018; at the same time, there was a decrease in the accident severity ratio for the accidents that occurred in 2018, namely from Wc=61.00 in 2017 to Wc=39.20 in 2018. Severe accidents, fatal accidents or occupational diseases were not recorded.

Neither were there any accidents on the way from home to work and from work back home. In all accidents, an accident investigation was carried out, appropriate documentation was drawn up for these accidents and the circumstances and causes of these events were established. In each of the accidents occurred, the President of FFiL Śnieżka SA issued a written recommendation to eliminate permanently the accident causes and prevent similar ones in the future.

In the subsidiaries in Ukraine and Belarus in the reporting period no accidents at work and occupational diseases were recorded.

Rafil reported one individual accident at work, which was classified as light and resulted in a total of 89 days of inability to work. Severe accidents, fatal accidents or occupational diseases were not recorded in the said company.

The Company constantly conducts activities in the field of occupational risk assessment. In 2018, they were carried out, among others, in relation to positions in the newly opened Marketing Communications Department. The assessment concerned four job positions created in this department - the total number of employees on these positions is 17.

In 2018, six post-accident risk analyses were carried out, referring strictly to the root causes of accidents, determined during the post-accident investigation. Records of corrective and preventive actions were included in the current occupational risk assessment in individual departments or cells.

Training is an essential element of health and safety at work activities. In 2018, periodic training for a total number of 13 supervisors managing employees was conducted. At the same time, during the year, periodic training in the area of occupational health and safety and fire issues was organized and conducted for five training groups. 231 employees, holding manual and administrative positions, participated in the training

The training was conducted on the basis of periodic training programs developed at the Company and covered the following issues:

• legal regulations concerning occupational health and safety, including provisions related to the work performed;
• threat factors occurring in the work processes as well as principles and methods of elimination or limiting the impact of these factors on employees, taking into account changes in technology, work organization and work positions, application of collective and individual protection measures, introduction of new equipment, machinery and tools;
• progress related to risk assessment factors occurring in the work processes and to the scope of protection methods preventing threats to health and life of employees;
• issues related to the arrangement of office workstations, taking into account the principles of ergonomics, including those equipped with screen monitors and other office equipment;
• circumstances and causes of accidents at specific work places and their prevention;
• rules of conduct in the event of an accident at work, fire, explosion or release of a chemical agent into the natural environment. Rules for conduct in emergency situations such as fire, explosion or serious industrial accident.

As part of the health protection of employees, the Polish companies of the Group, in accordance with the dates set by the doctors of the Occupational Medicine Clinic, carry out systematic supervision of employees’ health by means of initial, periodic and control preventive medical check-ups. These examinations are carried out during working hours at the expense of the employer, i.e. at the same time the employee retains the right to remuneration.

Also in foreign companies, periodic medical examinations are carried out, based on local national law. Having valid medical examinations is necessary for an employee to be allowed to perform tasks on the assigned position.

All employees of the Group have access to appropriate and safe equipment and machinery, and are supplied with personal protective equipment either on an individual basis or permanent availability of these means.

In 2018, the OHS and Fire Protection team of FFiL Śnieżka SA carried out a number of inspections in the Company's departments and cells and drew conclusions regarding the necessary improvement of observed irregularities. Thematic inspections were also carried out and the required opinions were drawn up in this respect. In 2018, the OSH team evaluated and prepared 10 reports for the assessment of employee exposure control (Rich), and reviewed 139 Technology Instructions on work safety related to the manufacturing process of the products made.

The aim of these activities was to improve work safety at production positions and general fire safety in the Company.

The quantity of volatile compounds emitted into the air depends on the production volume, which in 2018 was lower y/y at the Company. In the Ukrainian subsidiary, there was an insignificant increase in the value of this indicator. Whereas in the Belarusian subsidiary the indicator increased as a result of higher fuel consumption for heating production facilities and warehouses.

The Group’s plants emit, directly and indirectly, greenhouse gases to the environment. The major sources of direct emissions (CO2, N2O) are as follows:

• production of heat for heating buildings and producing central tap water for them. The production involves fuel combustion in heating furnaces and causes emissions of CO2 and small amounts of CH4 and N2O;
• personal transport (cars).

The Group’s plants, by using electricity from the grid, also contribute to indirect emissions of greenhouse gases generated during the electricity production.
FFiL Śnieżka SA:

• Quantity of CO2 emissions in 2018 – 896.774 tons (i.e. a decrease compared to 2017, when the emission amounted to 925.334 tons);
• Quantity of nitrate oxide emissions in 2018 – 0.754 tons (i.e. a decrease compared to 2017, when the emission amounted to 0.783 tones).

As shown by the above graph, the amount of pollutant emission load is directly proportional to gas consumption.

Wastes generated by the Group companies are segregated according to the waste type and code in compliance with the Polish laws in force.

The Company does not process waste on its own; all the waste is sent to be disposed of, processed, used, etc. by other business entities providing waste management services.

In the Company, the volume ratio for hazardous waste compared to production volume in 2018 increased in relation to 2017 as a result of generating a larger amount of hazardous waste, particularly defective goods and products resulting from their non-compliance.

In Śnieżka Ukraina, the level of the ratio in 2018 was 0.0000097, which was lower by 25% as compared to the previous year; this was connected with, which indicates the pro-ecological activity of this company.

In the Belarusian company, the level of the ratio was 0.0021, and increased by 4.9% compared to 2017. It should be emphasised that in this company, 4.83 tones were segregated from all of the hazardous waste generated and recycled, which is an example of taking pro-ecological activities.

The production processes of finished products in the Group’s plants do not cause any direct generation of hazardous waste Waste generated indirectly arises as a result of work accompanying production (e.g. cleaning equipment, production line of technological apparatus, defective and incompatible goods and products).

The Company generated less non-hazardous waste than in 2017, which was the result of a planned production work. In Śnieżka Ukraina, the volume ratio in 2017-2018 remained at a similar level, with an increase by 11%. In 2018 in the Belarusian company the ratio increased by 309% compared to 2017, as utilization of raw materials identified as substandard was performed.

The Group companies take actions to increase the amount of raw materials directed for recycling through the binding rule of waste segregation and selecting packaging from it according to the type of material. An example of positive pro-ecological effects in the above area is still the generation of large amounts of packaging waste that can be processed in the Company. Their production, although less than in 2017, is a result of the implementing innovative investment solutions in the scope of expanding the storage facilities of raw materials with bulk raw materials, which streamlined cistern transport, and excluded the transport of individual units of raw materials.

The graph presents introduction of types of packaging to the domestic market as packaging of our own commodities and products introduced into trading as compared to the production volume.

FFIL ŚNIEŻKA SA participates in development and maintenance of a system for the collection, transport, recovery and disposal of waste generated from packaging introduced into the environment and participates in conducting relevant educational campaigns. The process is performed in accordance with the statutory requirements. The Company manages packaging in a rational way. The effectiveness of the implemented waste selective segregation system is shown by the increase in the quantity of segregated waste. The continuous duty to segregate waste makes it possible to achieve effects in ecological terms as well as measureable financial effects.

• Employee training on amendments to environmental protection laws and in the area of the Company’s use of the environment, the present environmental aspects, environmental policy, threats and environmental disasters, prevention of bad habits and raising awareness of the economic and environmental impact of generating waste and pollution, as well as the benefits of minimizing that generation increases the Company’s prestige and creates competitive advantages. Employee training was conducted on raising awareness on the Company’s use of the environment, the present environmental aspects, environmental policy, threats and environmental disasters, prevention of bad habits and raising awareness of the economic and environmental impact of generating waste, as well as the benefits of minimizing that generation. In 2018, 237 underwent training, representing a 19% growth over 2017.
• There is a continuous technological supervision of properties of raw materials used for production and supervision of properties of finished products with respect to fulfillment of the requirements of the Ecolabel system. For each finished product, the following procedures are conducted: Compliance Assessment, Employee Exposure Monitoring and Environmental Impact Monitoring, in compliance with provisions of the REACH Regulation in the form of Inspection Records.

In 2018 any organizational and production operations were performed in compliance with the assumptions of the Investment Plan, while the achievement of objectives and tasks was characterized by caring for the natural environment. That care, observable in all the aspects of the Company’s activity, produced measurable effects in the field of environmental protection. This is confirmed by, among others, such figures as the numerical quantity of emissions into the air, amount of generated waste or wastewater carried into the ground.

Furthermore, monitoring environmental issues occurring in the Company allows to define and introduce the appropriate methods of conduct in the production processes of the Company’s plants.

The Group’s companies hold the necessary environmental decisions, pay their environmental fees, fulfilling their reporting obligations, in compliance with the laws of the countries where they are located.

In connection with performing production activity, the Parent Company uses the environment and pays charges for using it. These costs may be divided into two basic groups:

• costs of direct use of the environment, which include: fees for emissions of compounds into the air, for the production of paints and varnishes, burning gas in boilers, burning fuels in internal combustion engines, carrying off rainwater from the area of a plant and the adjacent parking areas;
• costs of indirect use of the environment, which include: fees for carrying out the recovery and recycling duties connected with the introduction of packaging with products on the Polish market, including the payment for organizing the collection system for packaging of hazardous products and the educational campaign and fee for waste disposal and neutralization.

In 2018, FFIL ŚNIEŻKA SA did not pay any financial penalties of increased fees for using the environment. Neither did the Company commit any incompliance in this area, which confirms its great care for the natural environment and administrative responsibility. In the reporting period, the Group did not suffer, either, any sanctions, financial or non-financial, for breaching environmental protection laws or regulations.

The Śnieżka Group incurs costs for environmental usage. The level of financial burden in 2018 was comparable to 2017. The entire financial burden is a fee for releasing gases and dust into the air.

The Water Law exempted the Company from paying a fee for discharging rainwater to the ground.

In the reporting period, the Group’s activity towards the environment was not complained about because of adverse impact on the natural resources, which shows that Śnieżka’s production operations are perceived as positive by the society.

From the data about the environmental activity of FFiL Śnieżka SA included in this document, the following conclusions may be drawn:

Company:

• holds necessary decisions on environmental usage;
• pays environmental usage fees and complies with the reporting duties;
• the results of control measurements of the emission of air pollutants and effluents demonstrate compliance with the environmental norms and the requirements;
• waste management complies with the permits held and limits given therein and brings the planned economic effects.

Electricity consumption per production unit in the Company’s plants y/y was not subject to any significant changes. Differences occurring in particular plants resulted from the following, among others:

• Brzeźnica: : in connection with commissioning of the skywalk between A and B buildings and high temperatures during the summer season the demand for the use of air conditioning increased due to the increased number of office spaces - the increase in energy costs per production unit. The volume of energy consumption and total costs decreased in relation to 2017 due to the decrease in production volume. Partially, the lighting at the Warehouse of Finished Goods was also modernized with LED lighting, which resulted in an annual energy saving of 41.304 MWh.
• Lubzina: The contracted capacity was increased, which resulted in an increase in fixed costs for energy, due to the launch of a new transformer station and an increase in production capacity by installing two additional 200 kW and 130 kW dissolvers. The average price of energy decreased due to the low purchase price. Energy consumption per production unit increased due to the requirements of production technology.
• Pustków: energy consumption and share in production costs remained at a similar level as in 2017, while the average price of energy and energy costs per production unit decreased due to the lower purchase price of energy in relation to 2017.

In subsidiaries in Ukraine and Belarus the energy consumption per production unit in 2017-2018 remained at a similar level.

In 2018, efforts were made to include clauses on the protection of human rights and diversity in agreements with suppliers. This area was identified as important from the point of view of the applicable policies at the Śnieżka Group and a decision was made to gradually implement key clauses for suppliers.

In view of the above, in 2018 the document “Terms and conditions of cooperation with suppliers based on the policies of the Śnieżka Group" was implemented. The main assumption of the document, implemented as an integral part of agreement with regular suppliers, is to increase control over the supply chain, preserve transparency and build long-lasting relationships with suppliers. It also allows multidimensional assessment of new cooperating entities and implementation of complaints procedures.

Within the confines of the above mentioned document, in 2018 key suppliers of the Śnieżka Group were communicated the Group's policies regarding:

• Quality, Environmental and Health and Safety Policy of the Śnieżka Group;
• Personnel Policy of the Śnieżka Group;
• Diversity Policy of the Śnieżka Group;
• Respect for Human Rights Policy of the Śnieżka Group;
• Anti-Corruption Policy of the Śnieżka Group;
• Social Involvement Policy of the Śnieżka Group;

Regular suppliers of the Group, by signing a document showing the abovementioned policies, declared undertaking ethical business activities. The cooperation terms and conditions are binding for all Suppliers irrespective of the type of activity, the area of business or cultural differences.

In addition, a purchase policy is being developed in the Purchasing Department based on the Company’s values. The completion of works and implementation is scheduled in 2019.

It should be noted that the transparency of market activities, also in terms of purchases, is for the Śnieżka Group a determinant of good cooperation with various entities, in accordance with the organizational values defined in the Company. Particular importance is given here to the values of "Cooperation, respect and trust", which is the basis of all business relationships.

The product offering is one of the elements of building a competitive advantage of the Group and the Company. Market observation, on-going analysis of sales results and the situation in the paints and varnishes sector are one of the most important processes carried out in individual Group companies. Based on them, activities to expand or change the product offering are conducted. For the season of 2018 a lot of changes were prepared, which concerned the products of the Magnat brand. Magnat Ceramic products appeared on the market in a modified graphic design, which allows more efficient presentation of product features important for the consumer. Following the consumer research, a decision was also made to rebrand the paint reducing formaldehyde - “Magnat Sypialnia Pokój Dziecka” (Magnat Bedroom Child's Room), which was included in the line of ceramic paints under the new name - Magnat Ceramic Care. The modifications also affected the colour range of this product.

“Magnat Grunt” (Magnat Primer), introduced into the Magnat brand in 2018, supplements the offering of products for wall applications. The formula of this product stabilizes the painted substrate, increasing the efficiency and durability of both interior ceramic and latex paints.

During the period in question, Ultra Mat paint, previously comprising the Magnat brand, was launched onto the market featuring a new graphic layout and a modified recipe. The new packaging graphic layout, consistent with the other products of the brand, makes it easy for the customer to identify the most important product features displayed on the front of the packaging. In addition, the product's properties make Magnat Ultra Matt a paint dedicated to both professionals and individuals, who take advantage of the paint for their own needs. The leading company is working intensively on extending the portfolio. At the end of 2018, a new product appeared in the Magnat brand offering - a latex emulsion paint for walls - Creative White. The product’s features such as no streaks, high efficiency and anti-reflective coating, make it efficient when painting large surfaces. Also, the paint can meet the professional expectations. Last year, the Foveo Tech brand’s portfolio was also impacted by changes. A new product was released and a new colour palette was introduced, which perfectly corresponds to the current trends, among which the popularity of colourful and creative building facades need to be mentioned. The new offering introduced last year allows to obtain 318 colours in seven colour zones.

Colour durability, efficient coating protection against biological hazards, easy application and high vapour permeability - these are just some of the features of the new silicate-silicone facade paint Foveo Tech FSS 20. Those who chose Foveo Tech solutions last year were also able to take advantage of the changed colours of mosaic plasters. The novelty comprising the Foveo Tech offering were microfine aggregates and a new additive refining plasters in the form of mica flakes. These solutions allow to provide facades with subtle reflections, visible under appropriate lighting conditions.

In parallel with development of new products, the leading company also conducted work on the existing offering, introducing necessary modifications to the recipes and colour range of individual brands.

Individual subsidiaries also work on development of the product portfolio. Significant changes affected the offering of Śnieżka-Ukraina. A new line of wall paints was launched under the name Platinium, which is the flagship collection under the Śnieżka brand. The Śnieżka Platinium portfolio is comprised of 6 products: latex wall paints Śnieżka Platinium Modern and Śnieżka Platinium Classic, specialist paint dedicated to kitchens and bathrooms: Śnieżka Platinium Kitchen-Bath, the paint for children’s rooms: Śnieżka Platinium Kids, acrylic ceiling paint: Śnieżka Platinium Ceiling and blackboard paint: Śnieżka Platinium Magic. The wew products were launched in the second half of 2018.

Our objective is to provide consumers with products and services which fully satisfy their needs. Therefore, by way of developing product solutions, it is of key importance to us to answer the following questions:

• Are the offered products consistent with customers’ expectations?
• Are customers satisfied with the offered products?

To assess customer satisfaction and loyalty, the Parent Company monitors:

• sales volume;
• market shares;
• opinions of final consumers.

To measure satisfaction of final consumers, the Parent company uses the Net Promoter Score (NPS). The advantage of the score is its simplicity and lack of complicated procedure for surveying customers. It involves asking consumers the question: “How probable it is that you will recommend the Śnieżka brand to your friends, acquaintances or family?” The surveyed assess their readiness to recommend the brand using a 10-degree scale. The results are grouped in three categories: brand critics, indifferent ones and brand promoters. Customers asked about their readiness to recommend the brand, they will consider all their experiences associated with the brand, or product quality, service evaluation, product costs and other customer experience. For comparative purposes, we monitor the NPS score also for our major competitors. Based on methodological assumptions behind the NPS score, the Company conducts a quantitative survey of final consumers twice a year (spring wave and autumn wave). The number of the surveyed persons corresponds to a representative sample of adult Poles. The level of the NPS score is verified for the most important brands and product categories. The NPS level in the 2018 autumn survey for the MAGNAT brand was 59 points and it achieved the highest score compared to other paint brands.

We operate in accordance with a defined marketing strategy that allows us to implement key business objectives of the Group and Company. Our priority is to focus on consumers in order to provide them with maximum satisfaction of products they purchase, and at the same time to provide the company with the expected results.

In the reporting period, we conducted a number of communication activities supporting sales targets. The TV campaign for the Magnat brand and the "Cash within reach" lottery, as well as digital campaigns are just some forms of support for our products. At the end of the year, we ran a billboard campaign for Magnat Ceramic Care. In large cities, where inhabitants are particularly exposed to air pollution, billboards with air-purifying paint from formaldehyde - Magnat Ceramic Care, appeared.

In spring and summer, we also conducted activities for Vidaron brand products. Their main element was the “Win peace of mind for years” lottery, broadcasted on the radio and communicated at points of sale and on the Internet.

To a lesser extent, we supported other products of the Company's portfolio, including the the Foveo Tech brand thermal insulation system, in the case of which the advertising efforts were mainly addressed to professionals.

In the reporting period, the Company also carried out various marketing activities on selected foreign markets. Including subsidiaries: Śnieżka-Ukraina and Śnieżka-BelPol implemented own advertising activities. A bilboard campaign for a new product line took place in Ukraine: Śnieżka Platinium and various types of activities on the Internet that support other Śnieka, Vidaron and Foveo Tech products. The subsidiary - Śnieżka-Ukraina, continued implementation of the partner program, and as part of the activities carried out, other stores were incorporated into the Śnieka chain of stores and showrooms.

On the Belarusian market, Śnieżka-BelPol ran support activities for the Śnieżka and Vidaron brands. In order to support the sales of products of the latter brand, a consumer lottery was also organized, which was communicated on the radio, billboards, as well as via POSM materials.

A clear, original, unambiguous and attractive brand image for the buyers is extremely important to succeed on the market, therefore throughout the year the brands are supported by various actions and activities on the Internet, social media and with the help of influencer marketing. A great emphasis is put on data analysis and KPI performance. The efficiency of marketing activities is checked in two ways. We conduct regular research on brand indicators, image research and competition analysis.

We strive to ensure that marketing messages conveyed by us are in line with the highest market and ethical standards. No case of violation of the Advertising Code of Ethics occurred in 2018 in our marketing activities.

Safety of our customers' personal data is extremely critical to us. We do pay attention so that the data remains always safe and confidential. In the reporting period, no complaints regarding violation of customer privacy or loss of customer data were addressed to the Group companies. Thanks to the applicable procedures at our company, our customers can be certain that their data is completely safe.