Annual report 2018
In the reporting period, the Group or its companies received numerous awards and distinctions. They were presented in four categories: corporate, regional and local, awards for company publications, prizes for the Group companies.
The Group, on the list of Vincentz Networks Coating including 25 top companies in the sector of paints and varnishes in Europe in 2018, was placed on the 22nd position, while being the only representative of the Central and Eastern part of the continent.
Vincentz Networks Coating is an association that connects suppliers and manufacturers of varnishes and coatings, and the list prepared by them is based on the results of the annual sales of paints and varnishes
In the 14th edition of the "Ranking of the Most Valuable Polish Brands" published at the beginning of 2018, the Śnieżka brand took 103rd place, which means a promotion compared to the previous year, when Śnieżka took the 110th place, as well as in comparison with 2016 when it took 113st place.
Śnieżka was also found in the group of 100 strongest brands and in individual mini rankings of brands that achieved the best results in relation to various indicators that contribute to their strength. As regards the classification of brands with the highest reference rate (an indicator determining the percentage of users’ willingness of a given brand to recommend it to others) the Śnieżka brand was promoted to 35th place (from 58th). In a ranking of the brand’s value perception, Śnieżka was went up 15 places, being placed on 44th place.
Also, Śnieżka recorded a very good result in mini ranking presenting the brand's familiarity with consumers. On the list of "Brand awareness" Śnieżka was promoted from 20th to 15th place, while on the list "Priority of awareness" (the brand's priority in conscious takes place when it is mentioned in the first place by a respondent during the test on the brand's memory) won high position - 12th, which also means improvement with respect to last year's, 14th place. Śnieżka was also found on the list of the most popular brands and brands most recognizable by customers.
The Company, in the ranking of the Wprost weekly, including Polish companies controlled by domestic entrepreneurs, the State Treasury or municipal property - placed 185th. Currently, Fabryka Farb i Lakierów Śnieżka SA is the only manufacturer of paints and varnishes found in the said ranking. The place in the ranking was determined by the value of sales revenues obtained in 2017.
The report has been prepared for a dozen or so years by the "Gazeta Finansowa" team, which compiles a list based on the volume of sales revenues generated in the previous year. This time, the Śnieżka Group was placed 491th, thanks to the revenues, which according to the report for 2017 amounted to approx. PLN 567 million.
For the second time in history, Śnieżka was awarded the “Wprost Eagles" statuette, given to enterprises that achieved the highest average net profit or the most dynamically increased their net profit over the last three years. The leaders of the Podkarpackie province were awarded during the gala in Rzeszów. In 2018, the project was under the patronage of: Ministry of Enterprise and Technology, Ministry of Investment and Development and Ministry of Agriculture and Rural Development. The list was compiled by the editors of the “Wprost” weekly and Bisnode business intelligence.
The Golden Hundred Ranking of the Podkarpacie province published by the Nowiny Daily Newspaper has been prepared since 2007 and includes the most dynamically operating companies, which significantly contribute to economic development and improvement of inhabitants’ quality of life in the region. Sniezka was ranked high on the 17th place with revenues of PLN 567 million. Our company was also placed fourth on the list of public companies from Podkarpacie and was found in the top ten companies that achieved the highest net sales profitability in 2017. This time, the persons behind the list also prepared special rankings on the occasion of the 100th anniversary of Poland's independence. In the ranking “100 Companies from Podkarpacie of the Century” („100 Podkarpackich Firm 100-lecia”) building the economic position of the region, Śnieżka was ranked 8th. Also, our company was found on the list of “Dębica County Quarter of the Century” („Dębicki Powiatowy Kwartet 100-lecia”), distinguishing the four most deserved companies of the Dębica county.
In the 17th edition of the competition - Economic Award of the Podkarpacie Region, the jury awarded Śnieżka a laurel in the "Service" category for the Mobile Training Centre project, under which our company offers a free package of theoretical and practical training for professionals. Over the 2 years of the project's existence, the instructors of Śnieżka travelled nearly 50,000 km, providing training for about 1300 contractors in 13 provinces. The Mobile Training Centre in the form of a modern and multimedia-equipped vehicle is designed to carry out training both inside and outside.
During the 14th edition of the PKB Gala, Śnieżka was honoured with the statuette in the "Podkarpacie Promotion in Poland and abroad" category. PKB is a voluntary organization comprising over 800 entrepreneurs and representatives of companies from the entire Podkarpacie region, which has been operating for 18 years to integrate this environment. The Council of PKB Prize awarded four statuettes and one distinction to appreciate companies and individuals who make a particular contribution to development of the region.
The 12th edition of the prestigious Social Reports Competition turned out to be fortunate for the debut publication of Śnieżka, which in 2018 published its report on non-financial information for the first time. The jury appreciated our online report for 2017 awarding distinction from journalists, among others for a transparent form of presentation of impact areas. This is the first report in the history of the company that presented so extensively non-financial aspects of the company’s operations. The report was prepared by a team composed of representatives from various departments of Śnieżka. 49 publications were sent to the 12th edition of the competition, which were evaluated by experts in the field of environmental protection, social issues as well as journalists and Internet users.
The “Power of Content Marketing Awards” competition has been known so far as "Columns of the Year” (“Szpalty Roku”). In 2018, Śnieżka was found among the finalists and won a silver statuette in the Content Marketing category of the Construction Home & Garden Sector category for the portal "Dekoratorium". The jury of the competition recognised the Dekoratorium for "maintaining communication standards and continuous enrichment of the content", as well as for the “standing out Home Staging tab and displaying a mobile application, making the portal not only a source of inspiration, but also a practical guide in the implementation of projects." For many years, "Dekoratorium" has inspired readers with the latest trends in the world of design, practical advice and interesting proposals for interior design.
Śnieżka’s magazine “In Colour” won the second placed on the podium in 18th edition of Corporate Bulletin Competition organized by Agape Custom Publishing agency, whose aim is to select the most professional “custom publishing” projects. The jury pays attention to projects representing the highest visual, editorial and journalistic standards. The "In Colour" quarterly, awarded silver in the "Printed publications, internal bulletin" category, is addressed to employees of Śnieżka and describes the Company’s news in an interesting way. The magazine stands out from other company magazines in Poland, as evidenced by the other two awards: in June 2017, "In Colour" was awarded the prestigious "Columns of the Year", while in October 2017, the prize in the national Corporate Bulletin Competition.
“Success leaders" is a ranking presenting the results of independent research carried out in Ukraine, whose main goal is to determine the popularity of brands. Out of 44 brands in the paint and varnish sector, Śnieżka was considered the undisputed winner in the "Paint" category.
